Centre warns TV channels on proper health Ads

     Written by : SMTV24x7 | Mon, Jul 24, 2017, 04:33 PM

Centre warns TV channels on proper health Ads

New Delhi, July 24: The central government has warned all TV channels not to broadcast unsolicited commercial information, such as Ayurveda, Siddha, Unani and Homeopathy.

The Information and Broadcasting Director Amit Katoch sent a consultation document, saying that an advisory against misleading audience to advertisements of these AYUSH products, saying it will be a violation of Drug and Magic Remedies (Objectionable Advertisements) Act of 1954, Drugs and Cosmetic Act of 1940 and rules amended from time to time.

The advisory further said that Ministry of AYUSH has informed I&B Ministry that some channels carry advertisements with exaggeration and improper claims, and if consumed will pose a potential health risk to the consumer.

The statement further wrote that in order to protect consumers from such dangers of misleading advertisements, all TV channels are "hereby advised to ensure strict compliance with provisions" of the above-mentioned acts.

The advisory concluded saying that following the statement if any channel fails to do so they will attract action as per provision of the rules.

Therefore, the Center has indicated that the government should notify about the confirmed drugs.