Mumbai, April 25: Bollywood actress Katrina Kaif will endorse jewellery brand Kalyan Jewellers."Katrina personifies brand Kalyan s attributes of style and elegance. She epitomises the quintessential woman of today - confident, progressive and with the courage of her convictions. Katrina has set her own path with sheer hard work, akin to Kalyan s own growth trajectory," Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers, said in a statement. The actress will endorse the brand s collections and will also be part of its customer engagement programmes across the showrooms in India and West Asia. In India, she will predominantly feature in the company s communication campaigns, especially in the northern and western markets.