Selfie with UBER driver

New Delhi, March 15: The UBER taxi service company has launched the new feature as part of security and safety cautions in India.

Every Uber drivers have to take a selfie with passengers before they accept rides. It should be uploaded in the UBER App, instantly selfie will be saved in the database.

The latest security feature using Microsoft Cognitive Services to instantly compare selfie to the one corresponding to the account on file.

According to a Uber blog post on Monday, this feature prevents fraud and protects drivers' accounts from being compromised.

If the driver's selfie does not match with the photo registered in his/her account, the account gets temporarily blocked.

"It also protects riders by building another layer of accountability into the app to ensure the right person is behind the wheel. We believe this new initiative will go a long way in keeping our riders and drivers in the city safe and our rides reliable like never before," said Joe Sullivan, Chief Security Officer, Uber.

The feature is available in New Delhi, Mumbai, Bangaluru, Hyderabad and Kolkata.