Deadline for Multiplexes is August 1

Hyderabad, July 30: Multiplexes and cinema theatres in the state were today directed not to sell packaged items such as water bottles and cool drinks above maximum retail price (MRP), from August 1 onwards.

According to Legal Metrology department, selling packaged goods at prices more than MRP was illegal and violation of rules would result in penalty and imprisonment.

The department will carry out special raids and checks in Hyderabad and across the state from August 2, the Controller for Legal Metrology Department Akun Sabharwal told reporters.

As per the new rules released by the department on Sunday, the sale of food items that are sold loose in containers must be printed with weight, quantity, manufacturing date, expiry and MRP on them. The department has allowed the owners to use stickers until September 1, until existing stocks of containers are exhausted.

The establishments must set up a board with details of weight, quantity and rates which should be displayed, clearly and be visibly to all.