Hyderabad, July 21: Tollywood love story 'Parichayam', which is one small film which caught the attention of everyone with its pleasant trailer.
After a decent round of promotions, the film has hit the screens today. Let's see whether it lives up to its exceptions or not.
Story: Anand(Virat Konduru) and Lakshmi(Simrat), who are childhood friends fall in love with each other. When everything seems to be going fine, a small family disturbance causes Lakshmi to lose her memory. The rest of the story is about how Anand goes against everyone and helps Lakshmi in her troubled times and wins her love back.
Plus Points: Few dialogues
Simrat Kaur to some extent
Minus Points: Story, Screenplay, Direction
Lack of real twists
Falt narration and slow screenplay were also other minuses for the film.
Technical aspects: One of the major plus points of the film is its eye candy sceneries and beautiful environment. As the film is set up in the Aaraku backdrop, cinematographer Naresh Kancharana has done topnotch work in capturing the natural locations. Music by Sekhar Chandra is below average but his background score is good as a song which comes in the latter half is captivating both audio and video wise.
Lastly, speaking about the direction, Lakshmikanth Chenna, who raised decent hype by unveiling a few pleasant promos has failed to live up to the expectations.
Verdict: On the whole, Parichayam is yet another love tale which struggles at crucial times. Though the chemistry between the lead pair and a few emotional scenes in the latter half are good, lack of proper depth in the proceedings and flat narration makes it a below-average fare this weekend. Watch it only if you have nothing else to do.