Vijetha: Mega publicity didn't work out, why?

Hyderabad, July 16: Excepting Pawan Kalyan, all the members of the mega-family came jointly to promote the film 'Vijetha' along with Upasana Kamineni.

But the movie which introduced the younger son-in-law of Chiranjeevi, Kalyan Dev as the hero failed to impress the audience through justifying that regardless of the family aiding the film, content is king and audience are the latter referees.

An 80's sort matter settled to be the downfall of 'Vijetha' whereas 'RX 100' which released at the same time with basically unknown faces scored it big thanks to some sexually explicit content a la Arjun Reddy which has the youth flocking the theatres.

Nevertheless, the flop of one film is no judgment of an actor and with the backing of the mega-family behind him; there will be no dearth of projects for him provided the public accepts him as an actor.