Pathanjali Jeans Coming Soon

New Delhi, June 14: Here is the good news for the Indian People, The Patanjali Ayurved has firmed up plans to take apparels market by storm.

The company is set to launch its clothing brand 'Paridhan' by the end of this year, Patanjali MD and co-founder Acharya Balkrishan said in a TV interview.

Apparels would be manufactured in-house via a third party, Patanjali MD said.

He said a team had been formed in Noida to handle the company's apparel business. Patanjali would open 100 exclusive stores in metros as well as non-metros.

Patanjali founder yoga guru Baba Ramdev had earlier said that the textile portfolio would have around 3,000 products including kidswear, yoga wear, sportswear, caps, shoes, towels, bedsheets and accessories.

However, the most-awaited item would be its swadeshi jeans, which the company says it has adapted to Indian conditions.