New alcoholic drink from Coca-Cola

     Written by : SMTV24x7 | Tue, May 29, 2018, 12:27 PM

New alcoholic drink from Coca-Cola

Japan, May 28: The iconic soft drink company has debuted its first alcoholic drink. The drink, released in Japan, is lemon flavored and the drink is referred to as "alcopop."

Cola has finally unveiled its first alcoholic beverage in its history of 130-odd years.

The drinks are aimed at young drinkers, especially women. They are being compared to the Smirnoff Ice and Bacardi Breezer drinks that were popular in the 90s.

The brand is banking on Japan's alcopop trend, coined "Chu-Hi", which generally refers to low-alcohol sodas. It's a category of drinks favored by youths in the country, particularly women.

The drinks are modeled on the popular Japanese Chu-Hi drinks. The drinks mix "local spirits" with citrus flavored soda.

The drinks range from 3% to 8% alcohol. Previous alcopop drinks were controversial as their soft-drink like taste encouraged young people to drink more.

The canned drink, 'Lemondo', is a lemon sour cocktail that comes in three flavors: 'Salty Lemon', 'Standard', and 'Honey'. The 'Salty' version boasts the highest alcohol percentage of seven-percent, 'Standard' contains five-percent of alcohol, and the 'Honey' variation can be downed the most easily with only three-percent.