Coca-Cola To introduce Fruit Juice brands

     Written by : SMTV24x7 | Mon, Feb 05, 2018, 12:18 PM

Coca-Cola To introduce Fruit Juice brands

Mumbai Feb 5: In a Move to ensure that fruit doesn't get spoiled Coca-Cola would soon introduce its core aerated soft drink brands Sprite, Limca, and Fanta with fruit juice this summer.

Earlier PM Modi has urged the beverage manufacturers to add 5 % of their juice with fruits so that farmers income gets a boost.

Coca Cola company has said that "Under our virtuous fruit circular economy initiative, we propose to use Indian fruit products in as many beverages as possible; adding juice to our carbonated flavor products is one of those options. As we go forward, we will continue to explore with other carbonated flavor brands."

Company has said that "the products have already been developed. Fruit juices are being added across Coca-Cola's non-cola aerated drinks portfolio; these will be irrespective of tax incentives by the government for fruit-based aerated drinks."