Thumsup to enter Global Markets

     Written by : SMTV24x7 | Sat, Feb 03, 2018, 07:24 PM

Thumsup to enter Global Markets

Kolkata Feb 3: Coca-Cola Beverage Manufacturer on Friday has announced its plans to enter global markets. The beverage major has said that "it would launch carbonated beverage Thumsup in South East Asia in initial stages and expand globally".

Coca-Cola India and south-west Asia president T. Krishnakumar said that "We are all set to take Thums Up to other parts of South Asia possibly by March 2018.Thums Up is also the first Indian brand that will become a $1 billion (approximately Rs64,000 crore) brand much before the targeted timeline of 2020,".

He has added that "The variant chosen for the global launch is the recently launched Thums Up Charged which has a higher proportion of caffeine and a taste identical to the original drink. We pride ourselves in creating billion-dollar brands and this is an opportunity for the first brand from India to get into that league."