PVR to add 16 4DX screens

     Written by : SMTV24x7 | Wed, Dec 13, 2017, 05:22 PM

PVR to add 16 4DX screens

Hyderabad Dec 13: In a move to further enhance the movie viewing experience Multiplex major PVR has decided to increase the number of 4DX screens to 21 by 2019.The compny has signed a deal with South Korea's CJ 4DPLEX at Cine Asia 2017 to add 16 more screens as it is ramping up offering in the premium segment in metro markets.

PVR Cinemas CEO Gautam Dutta has said that "We would be investing USD 11 million on 4DX and we really hope that this technology can really take a giant step towards making a new market for itself and getting more and more consumers back into the cinemas."

He added that "If the average ticket price for the same content playing in a standard screen is about Rs 100, at 4DX, the ticket prices could be in the range of Rs 250-300."

Features of 4DX theatres include effects of motion, wind, lighting, fog, rain, snow, rainstorm, and scents. These theatres also offer a complete visual, aural, olfactory and tactile experience to cinema viewing.

The company has said that new screens would be set up in metros and other smaller locations such as Ludhiana and Chandigarh.