Hugh Hefner, founder of Playboy dies at 91

Playboy founder Hugh Hefner died peacefully at his home today, he was 91 year old and was always surrounded by beautiful women.

Hefner, once called the "prophet of pop hedonism" by Time magazine, peacefully passed away at his home, Playboy Enterprises said in a statement

Hefner was sometimes characterised as an oversexed Peter Pan as he kept a harem of young blondes that numbered as many as seven at his legendary Playboy Mansion . This was chronicled in "The Girls Next Door," a TV reality show that aired from 2005 through 2010. He said that thanks to the impotency-fighting drug Viagra he continued exercising his libido into his 80s.

"I'm never going to grow up," Hefner said in a interview when he was 82. "Staying young is what it is all about for me. Holding on to the boy and long ago I decided that age really didn't matter and as long as the ladies feel the same way, that's fine with me."