BSNL to Counter JIO with cheaper phones

New Delhi Sept 18: Bharat Sanchar Nigam Limited (BSNL) has tied up with homegrown mobile device makers Lava and Micromax to unveil co-branded feature phones at a close to Rs 2,000 price point with bundled freebies in October.

BSNL chairman Anupam Shrivastava told that "Our strategy is away from procurement. We are trying to come up with our own bundled phone equipment and in about a month time, you will see co-branded feature phones with various manufacturers will come".

He added that "We are tying up with device makers such as Lava and Micromax to come up with own model of co-branded bundled feature phones with very aggressive voice packages."

sources say that the proposal is in nascent stages and the price of the mobile phone has not been decided.experts revealed that the company has tied up with local brands so as to cater the needs of semi-urban people so that the Jio effect can be nullified.