Book a Cab - Get a Marriage Proposal...!

     Written by : SMTV24x7 | Fri, Jul 21, 2017, 06:16 PM

Book a Cab - Get a Marriage Proposal...!

Pakistan, July 21: Just book a cab--get a marriage Proposal...Are you thinking? How is it possible to get marriage Proposal for just booking a cab...?!

This trend is running in Pakistan...

A Pakistan app-based taxi service'Careem' has launched an unusual marketing by offering passengers the chance to share their ride with a marriage matchmaker.

Users in Pakistan woke on Wednesday to an unexpected notification from Careem - an Uber-like taxi hailing app popular in Muslim countries: Have a 'Rishta aunty' accompany you during your ride.

Rishta aunties, or marriage matchmakers, keep detailed records of eligible men and women - from education level and salary, to height and weight - and will set you up with your future spouse, for a fee.

The rishta service - which has only been rolled out for two days in two cities in Pakistan - quickly had the country's vocal Twitterati on overdrive.

But many were speculating that it was just a marketing ploy by the taxi app service.

Careem Pakistan was quick to defend the move as a legitimate service.

"We'd noticed that rishtas are a popular topic of discussion among our more senior users. So we've launched this service in order to help the younger people find a right match," said Careem Pakistan's head of public affairs Sibtain Naqvi, according to local media.

"During the ride, people can tell the aunty their preferences and the aunty will later get in touch with them with a suitable Rishta (relationship)," Mr. Naqvi added.

It's not the first time that the taxi app has sought to diversify. In January the firm rolled out "Careem Doctor", offering to bring a medical professional to your doorstep.

The Netizens of social media are lashed out the careem service by many rude comments like "Is is cab service App or a dating app?