India-Pak match a hot cake for Ads

London June 17: India Vs Pakistan, when you heard the name, definitely goosebumps guaranteed, from this perspective Television advertising rates has been hiked 10 times than normal price.

Coming to details, Television advertising rates for ICC Champions Trophy final between India and Pakistan are 10 times the normal price as millions of fans are expected to tune in for a clash that last time ranked among the six most-watched sporting events.

We knew that, Pakistan, the lowest-ranked team at the tournament, upset host and favourites England to set up a final with defending champions India.

According to a Reuters report, a 30-second spot during the final to be broadcast by Star Sports is expected to cost nearly 10 million rupees ($155,267), far higher than the 1 million rupees that advertisers pay on average for most Indian shows.

Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre maker MRF signed up as commercial partners for the tournament.